Forest & Bird's Best Fish Guide allows consumers to make more informed choices when buying seafood in supermarkets and when dining out.
The design of the pocket guide is linked closely to represent data from marine scientists who have used a traffic-light system to rank each seafood species. The species on the guide’s green zone make good seafood choices. Those in the orange zone are OK choices, while those in the red zone are best avoided.
Our involvement included concept development / copywriiting, design and artwork for; pocket guide, display holder, posters and advertisements.