In collaboration with Marketing Impact we developed and produced material for the annual appeal week.
Our concept was based on using a 'red lens' effect via giveaway glasses. We carefully crafted images and messages that changed when viewed through the glasses.
The images used were selected to illustrate the valuable work Red Cross undertakes in different areas – and the difference they make – highlighting a before and after scenario and also a thank you message to the donors.
Concept development, design/layout, typesetting and artwork production.